Close-up of a truck driver behind the wheel driving and looking out his window at the landscape on a clear day

OUR MISSION

Empower truck
drivers’ lives

Close-up of a truck driver behind the wheel driving and looking out his window at the landscape on a clear day

OUR MISSION

Empower truck
drivers’ lives

Our mission is to empower truck drivers' lives

OUR MISSION

Empower truck
drivers’ lives

Close-up of a truck driver behind the wheel driving and looking out his window at the landscape on a clear day

OUR MISSION

Empower truck
drivers’ lives

Close-up of a truck driver behind the wheel driving and looking out his window at the landscape on a clear day

OUR MISSION

Empower truck
drivers’ lives

We’re driving change, starting with drivers.

Improving the industry through information.

Bringing more independence to independents.

Offering fair and equal access for all.

So drivers can move goods, and make good on their American dream.

The challenge

Simply put, the trucking industry is broken.

Truck drivers are the backbone of the American economy. They move 71% of our freight (~$800bn annually) and make up 6% of the American workforce.

But because the industry is so fragmented, opaque, and structurally misaligned, truck drivers end up spending a lot of time and money just to access the information they need to keep their businesses running.

Simply put, the trucking industry is broken.

Truck drivers are the backbone of the American economy. They move 71% of our freight (~$800bn annually) and make up 6% of the American workforce.

But because the industry is so fragmented, opaque, and structurally misaligned, truck drivers end up spending a lot of time and money just to access the information they need to keep their businesses running.

how drivers operate

At every turn, truck drivers and owner-operators face unnecessary challenges that take up their valuable time and money.

FINDING WORK

50+ APPS

Avg number of apps
drivers use for work

FINDING WORK

50+ APPS

Avg number of apps
drivers use for work

FUELING UP

$60K

Avg amount drivers
spend on fuel a year

FUELING UP

$60K

Avg amount drivers
spend on fuel a year

GETTING PAID

30 Days

Time it can take for
a broker to pay a driver

GETTING PAID

30 Days

Time it can take for
a broker to pay a driver

WHAT WE’RE BUILDING

We’re building a one-stop shop for truck drivers and owner-operators. This means one place to build, manage, and grow their businesses through our powerful suite of tools.

We’re building a one-stop shop for truck drivers and owner-operators. This means one place to build, manage, and grow their businesses.

THE INDUSTRY

THE INDUSTRY

The landscape is structurally fragmented
driving many of the inefficiencies we see today.

Over the last 5 years, the trucking industry has become increasingly digitized. In fact, app downloads from the largest freight companies have grown 680% since 2017.

The landscape is structurally fragmented driving many of the inefficiencies we see today.

Over the last 5 years, the trucking industry has become increasingly digitized. In fact, app downloads from the largest freight companies have grown 680% since 2017.

New tech made it easier for independent businesses, both owner-operators and brokers, to enter the market, resulting in an increase in drivers moving loads through thousands of small brokers – each with their own apps.

However, the small percentage of Big Players in this industry still control much of the information with zero incentive to share. This means today’s owner-operator needs dozens of apps and subscriptions to do their job every day.

However, the small percentage of Big Players in this industry still control much of the information with zero incentive to share. This means today’s owner-operator needs dozens of apps and subscriptions to do their job.

1.2M COMPANIES

The number of U.S. trucking companies
(and 96% operate 10 or fewer trucks)

Number of U.S. trucking companies (90% operate 6 or fewer trucks)

Source: trucking.org

Source: trucking.org

$950B REVENUE

Annual revenue generated by the trucking industry

Annual revenue generated by the trucking industry

Source: trucking.org

Source: trucking.org

53.9B GALLONS

The number of gallons of fuel trucks consume in a year

The number of gallons of fuel trucks consume in a year

$44M RAISED

The amount we’ve raised to build our one-stop shop for truck drivers

The amount we’ve raised to build our one-stop shop for truck drivers

A couple who drives together standing in front of their blue truck, putting their arms around each other, and smiling
A couple who drives together standing in front of their blue truck, putting their arms around each other, and smiling
A couple who drives together standing in front of their blue truck, putting their arms around each other, and smiling
A couple who drives together standing in front of their blue truck, putting their arms around each other, and smiling
A couple who drives together standing in front of their blue truck, putting their arms around each other, and smiling
A male truck driver in a red shirt leaning against his trailer, arms crossed and smiling
A male truck driver in a red shirt leaning against his trailer, arms crossed and smiling
A male truck driver in a red shirt leaning against his trailer, arms crossed and smiling
A male truck driver in a red shirt leaning against his trailer, arms crossed and smiling
A male truck driver in a red shirt leaning against his trailer, arms crossed and smiling
A male truck driver and his bulldog Ms. Chunky posing together by the cab of his truck
A male truck driver and his bulldog Ms. Chunky posing together by the cab of his truck
A male truck driver and his bulldog Ms. Chunky posing together by the cab of his truck
A male truck driver and his bulldog Ms. Chunky posing together by the cab of his truck
A male truck driver and his bulldog Ms. Chunky posing together by the cab of his truck
TruckSmarter Logo Asphalt Grey Footer

TruckSmarter is a financial technology company, and is not a bank. Banking services provided by Blue Ridge Bank, N.A. and Thread Bank, Members FDIC. The TruckSmarter Visa Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank, pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa is accepted. FDIC insurance is available for funds on deposit up to $250,000 through Blue Ridge Bank, N.A. or Thread Bank, Members FDIC.

*Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

TruckSmarter is a financial technology company, and is not a bank. Banking services provided by Blue Ridge Bank, N.A. and Thread Bank, Members FDIC. The TruckSmarter Visa Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank, pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa is accepted. FDIC insurance is available for funds on deposit up to $250,000 through Blue Ridge Bank, N.A. or Thread Bank, Members FDIC.

*Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

TruckSmarter is a financial technology company, and is not a bank. Banking services provided by Blue Ridge Bank, N.A. and Thread Bank, Members FDIC. The TruckSmarter Visa Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank, pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa is accepted. FDIC insurance is available for funds on deposit up to $250,000 through Blue Ridge Bank, N.A. or Thread Bank, Members FDIC.

*Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

TruckSmarter is a financial technology company, and is not a bank. Banking services provided by Blue Ridge Bank, N.A. and Thread Bank, Members FDIC. The TruckSmarter Visa Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank, pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa is accepted. FDIC insurance is available for funds on deposit up to $250,000 through Blue Ridge Bank, N.A. or Thread Bank, Members FDIC.

*Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.