When freight demand shifts, brokers need to cover loads quickly while continuing to grow a reliable carrier network. For Armstrong Transport Group, a national 3PL with more than 60,000 carrier partners, that meant finding better ways to expand capacity and reduce manual work.

TruckSmarter’s free load board helps freight brokers reach active carriers searching for loads. Here’s how Armstrong used TruckSmarter and Parade to cover loads 18% faster, generate 1,200 more quotes per month, and add 836 carriers to its network.

The Challenge: Scale Without Sacrificing Quality

Armstrong Transport Group is a national transportation and third-party logistics provider with 150 offices, more than 60,000 carrier partners, and over 1.5 million shipments to date. As its network grew, Armstrong needed to expand its reach and capacity while improving how its team managed and communicated with carriers.

Communication gaps, siloed teams, and manual processes made that harder to scale. Armstrong needed a more efficient way to connect with qualified carriers, manage those relationships, and cover more freight without adding more manual work.

The Approach: Automation and a Bigger Network

Armstrong focused on two priorities:

1. Reducing manual carrier outreach through automation

2. Getting its freight in front of a larger network of qualified carriers

Together, those changes could give Armstrong’s team more options for covering freight without adding more manual work.

The Solution: TruckSmarter + Parade

Armstrong used Parade's automation and capacity management platform to get its freight in front of 120,000 carriers using the TruckSmarter Load Board.

The integration connected Armstrong with TruckSmarter’s active carrier network while automating parts of the outreach and booking process that previously required more time from its team.

The Results: Faster Coverage, More Quotes, a Bigger Network

TruckSmarter quickly became a leading source of quotes and bookings through Armstrong’s Parade Syndication Portal. The results:

• 18% decrease in time to cover loads

• 1,200 more carrier quotes per month

• 836 new carriers added to Armstrong’s network

Together, the expanded carrier reach and additional quotes gave Armstrong more options to cover freight faster.

Who Is Armstrong Transport Group?

Armstrong is a national transportation and third-party logistics provider operating out of 150 offices across the country. With 60,000+ carrier partners and over 1.5 million shipments to date, they're one of the more established names in the 3PL space.

But even established players hit walls.

Facing a tougher freight market and rising customer expectations, Armstrong needed to expand their reach, increase capacity, improve carrier management, and do it all more efficiently. To get there, they partnered with TruckSmarter and Parade.‍

The Takeaway

Armstrong needed to expand its carrier reach without adding more manual work for its team. By combining Parade’s automation with TruckSmarter’s carrier network, Armstrong generated more quotes, added hundreds of new carriers, and reduced the time it took to cover loads by 18%.

For freight brokers facing the same challenge, reaching more qualified carriers can create more options for covering freight without adding another subscription cost. Post loads for free on TruckSmarter to get your freight in front of active carriers searching for loads.

Email us to learn more: brokers@trucksmarter.com