Insights

Broker Case Study: Armstrong Transport Group

TruckSmarter

Jul 5, 2023

Case Study for Brokers: Armstrong Transport Group

TruckSmarter emerges as a leading source of quotes and bookings for Armstrong Transport Group

The Players

About Armstrong
Armstrong is a prominent transportation and third party logistics provider serving clients across the country, with 1.5M+ shipments to date and 60K+ carrier partners.

About TruckSmarter
TruckSmarter is the free load board where brokers can post unlimited loads, expand their carrier network, and cover loads quicker.

About Parade
Parade offers capacity management to help freight brokerages and 3PLs source and reuse carriers, automate bookings, and win more business.

The Challenge

Armstrong wanted to expand its customer base and maintain its high quality of services in the face of a volatile freight market and rising customer demands. Their goals were to:

        • Expand their reach

        • Increase capacity

        • Improve carrier management processes

        • Boost efficiency

The Approach

Armstrong partnered with TruckSmarter and Parade to meet these goals. Together, we determined the best way to move forward:

1. To improve carrier management processes, boost efficiency, and increase capacity, Armstrong needed to:

        • Streamline communication

        • Break down silos

        • Reduce manual processes by leveraging automation

2. To expand their carrier base, Armstrong needed a platform that provided access to a more expansive network of high quality carriers.

The Solution

Armstrong tapped into Parade’s automation and capacity management platform to get in front of 120,000 carriers using the TruckSmarter Load Board.

The Results

TruckSmarter emerged as a leading source of quotes and bookings through Armstrong's Parade SyndicationPortal, resulting in:

        • 18%decrease in the time it takes to cover loads

        • 1,200 more quotes per month”                

        • 836 new carriers joined their network

The Takeaway

‍Armstrong is committed to continuous improvement, constantly seeking innovative solutions to enhance customer service and stay ahead of the competition.

By leveraging digital technology and collaborating with strategic partners like TruckSmarter and Parade,Armstrong has positioned itself to tackle the challenges of the volatile freight market and ensure its clients continue to receive the highest quality services.

Email us to learn more: brokers@trucksmarter.com

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CEO Dan Kao on the Logistics of Logistics podcast
CEO Dan Kao on the Logistics of Logistics podcast

CEO Dan Kao on the Logistics of Logistics podcast

TruckSmarter CEO and Co-Founder Dan Kao and Joe Lynch of the "Logistics of Logistics" podcast discuss all the ways the TruckSmarter app is changing the industry.

CEO Dan Kao on the Logistics of Logistics podcast

CEO Dan Kao on the Logistics of Logistics podcast

TruckSmarter CEO and Co-Founder Dan Kao and Joe Lynch of the "Logistics of Logistics" podcast discuss all the ways the TruckSmarter app is changing the industry.

CEO Dan Kao on the Logistics of Logistics podcast

CEO Dan Kao on the Logistics of Logistics podcast

TruckSmarter CEO and Co-Founder Dan Kao and Joe Lynch of the "Logistics of Logistics" podcast discuss all the ways the TruckSmarter app is changing the industry.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.