In a freight market where capacity is tight and competition for carriers is fierce, the brokers who win are the ones carriers actually want to work with. For Spot, a leading North American 3PL built on relationships, that meant making it easier for carriers to find their loads — wherever carriers were already looking.

Here's how a partnership with TruckSmarter helped them get there.

The Opportunity

Spot is a carrier-driven company. That's not a tagline — it's how they operate. They knew that growing their business meant growing access for carriers, not just adding more loads to a list.

Their goals were straightforward:

• Increase carrier bids per week

• Expand their carrier network

• Enhance the online experience for carrier partners

The Approach: Meet Carriers Where They Are

Spot's strategy with TruckSmarter came down to two priorities.

First, optimize the carrier experience. Rather than asking carriers to find them, Spot wanted to show up where carriers were already looking — giving them an additional point of access to Spot's loads directly on the TruckSmarter load board.

Second, help customers succeed. By tapping into TruckSmarter's network, Spot could put their loads in front of hundreds of thousands of carriers, so those carriers could spend more time moving freight and less time hunting for it.

The Solution: A Partnership Built on Reach

Spot and TruckSmarter established a strategic partnership that gave Spot access to over 250,000 truck drivers who meet their specific compliance standards. The integration drove qualified carrier signups to Spot's digital platform while also reaching their existing carrier base where they were already actively searching for loads.

The partnership connected two digital-first companies with aligned missions: Spot focused on service and accessibility, TruckSmarter focused on expanding carrier access. Together, they built something that worked for both sides.

The Results: More Bids, More Carriers, More Volume

The numbers came in fast:

• 400% increase in carrier bids

• 100+ new compliant carriers added to Spot's network every week

• $400K in load bids per week

That kind of growth doesn't come from posting more loads. It comes from putting the right loads in front of the right carriers at the right time.

Who Is Spot?

Spot is a third-party logistics provider founded in 2009 on a simple idea: there's a better way to move freight. Today, they have 550+ employees across five U.S. locations — Indianapolis, Charlotte, Tampa, Tempe, and Chicago — and a reputation built on relationships, responsiveness, and results.

The Takeaway

Spot remains committed to service as outlined by its core values, helping ensure it meets the demands of carriers. As a company that built its reputation for excellence by developing relationships, it continues to find innovative ways to elevate customer service and maintain a competitive edge.

Through its partnership with TruckSmarter, Spot has strengthened its position in a volatile freight market while expanding its carrier network with qualified, high-quality partners.

The best brokers don't wait for carriers to find them. They show up where carriers already are.

Ready to Grow Your Carrier Network?

Post loads for free on TruckSmarter and get in front of a network of active, qualified carriers. And if you want to go further, Dispatch takes it to the next level — a chat-based load matching tool that lets carriers ask, act, and find freight in real time. Your loads don't just get listed. They get worked.

Q: How does TruckSmarter help brokers get more carrier bids?

A: TruckSmarter gives brokers access to a large network of active carriers through a free load board. Brokers can post unlimited loads and get in front of hundreds of thousands of drivers who are actively searching for freight.

Q: What results did Spot see from partnering with TruckSmarter?

A: Spot saw a 400% increase in carrier bids, added 100+ new compliant carriers to their network every week, and generated $400K in load bids per week.

Q: Is TruckSmarter free for freight brokers?

A: Yes. Brokers can post unlimited loads on TruckSmarter's load board at no cost.