For freight brokers, reaching more qualified carriers can mean more bids, faster load coverage, and a stronger carrier network. For Spot, a leading North American 3PL built on relationships, that meant making its loads easier to find on the platforms carriers already use.

TruckSmarter’s free load board helps freight brokers post loads and reach active carriers searching for freight. Here’s how Spot used TruckSmarter to increase carrier bids by 400% and add more than 100 new compliant carriers to its network each week.

The Opportunity

Spot is a carrier-driven company. That's not a tagline — it's how they operate. They knew that growing their business meant growing access for carriers, not just adding more loads to a list.

Their goals were straightforward:

• Increase carrier bids per week

• Expand their carrier network

• Enhance the online experience for carrier partners

The Approach: Meet Carriers Where They Are

Spot's strategy with TruckSmarter came down to two priorities.

1. Optimize the carrier experience. Rather than asking carriers to find them, Spot wanted to show up where carriers were already looking — giving them an additional point of access to Spot's loads directly on the TruckSmarter load board.

2. Help customers succeed. By tapping into TruckSmarter's network, Spot could put their loads in front of hundreds of thousands of carriers, so those carriers could spend more time moving freight and less time hunting for it.

The Solution: A Partnership Built on Reach

Spot and TruckSmarter established a strategic partnership that gave Spot access to over 500,000 truck drivers who meet their specific compliance standards. The integration drove qualified carrier signups to Spot's digital platform while also reaching their existing carrier base where they were already actively searching for loads.

The partnership connected two digital-first companies with aligned missions: Spot focused on service and accessibility, TruckSmarter focused on expanding carrier access. Together, they built something that worked for both sides.

The Results: More Bids, More Carriers, More Volume

The numbers came in fast:

• 400% increase in carrier bids

• 100+ new compliant carriers added to Spot's network every week

• $400K in load bids per week

That kind of growth doesn't come from posting more loads. Spot drove that growth by putting the right loads in front of more qualified carriers at the right time.

Who Is Spot?

Spot is a third-party logistics provider founded in 2009 on a simple idea: there's a better way to move freight. Today, they have 550+ employees across five U.S. locations — Indianapolis, Charlotte, Tampa, Tempe, and Chicago, and a reputation built on relationships, responsiveness, and results.

The Takeaway

Spot built its reputation on strong carrier relationships. Partnering with TruckSmarter gave the company another way to support that strategy by putting its freight in front of more carriers where they were already searching for loads.

The results speak for themselves: 400% more carrier bids, more than 100 new compliant carriers added each week, and $400,000 in weekly load bids. For brokers looking to grow their carrier network, expanding where and how carriers can find your freight can make a measurable difference.

Ready to grow your carrier network? Post loads for free on TruckSmarter and get your freight in front of active carriers searching for loads.