Insights

Boosting efficiency and gallons with SAPP BROS., INC.

TruckSmarter

May 28, 2024

THE PLAYERS

Sapp Bros., Inc. has operated for over 50 years, and currently owns 17 full-service travel centers mostly centered along Interstate 80, from Utah to Pennsylvania. The company is also a leading petroleum wholesale distributor.

Headquarters: Omaha, Nebraska
Number of travel centers: 17

About TruckSmarter

TruckSmarter is the #1 app for truck drivers and owner-operators to build, manage, and grow their businesses. The company partners with truck stops around the country to increase drivers’ access to affordable fuel and boost sales and gallons at partner locations.

THE CHALLENGE

Sapp Bros. was looking for a tech-forward solution to increase the volume of gallons pumped at all 17 of their locations, without adding complexity or burden on their staff.

📌 Drive more gallons pumped
📌 Integrate a tech-forward solution
📌 Boost efficiency

THE APPROACH

Sapp Bros. partnered with TruckSmarter to come up with a smart and simple solution. We decided the most effective way to meet Sapp Bros.’s goals was to:

🎯 Streamline and simplify the reservation process
🎯 Utilize technology where automation is possible
🎯 Reduce steps for the carrier and Sapp Bros. staff

THE SOLUTION

Rather than add more tech hardware to their reservation system, which would require more steps and training, we fully integrated the TruckSmarter platform into the Sapp Bros. POS system so that staff could easily handle reservations end to end.

To drive traffic to Sapp Bros., we promoted Sapp Bros. truck stops to our 120K truck drivers and owner-operators, alerting them to a location in their area or on their route, promoting Sapp Bros. fuel prices, and encouraging drivers to reserve fuel in advance. 

THE RESULTS

The TruckSmarter platform led to a jump in reservations, resulting in a significant increase of gallons pumped:

✅ All 17 of Sapp Bros. truck stops are fully integrated with TruckSmarter
✅ 230% increase in reservations completed on TruckSmarter over the course of their first full month
✅ 195% increase in gallons pumped with TruckSmarter over the course of their first full month

THE TAKEAWAY

The partnership was a win-win. 

Through Sapp Bros.’s strategic partnership with TruckSmarter using thoughtful technological solutions, Sapp Bros. is well positioned to continue as a leader in travel and service centers, petroleum distribution, and strong customer relationships, while TruckSmarter is able to further its mission of empowering truck drivers’ lives by adding Sapp Bros. to the map. Sapp Bros. is a beloved stop among drivers, and through their partnership we can increase access to affordable fuel among more routes in the U.S.

RESULTS AT A GLANCE

🏆 17 Number of Sapp Bros. truck stops integrated with TruckSmarter
🏆 230% Increase in reservations
🏆 195% Increase in gallons pumped with TruckSmarter over 1 month

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*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.

TruckSmarter Logo Asphalt Grey Footer

*TruckSmarter is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC and Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Thread Bank and Blue Ridge Bank, N.A., Members FDIC. The TruckSmarter Visa Debit Card is issued by Thread Bank and Blue Ridge Bank, N.A., Members FDIC, pursuant to a license from Visa USA Inc. Your funds are FDIC insured up to $250,000 through Thread Bank and Blue Ridge Bank, N.A.; Member FDIC.

**Annual Percentage Yield (APY) of 3.27% is effective as of 11/01/2023. This is a variable rate and may change after the account is opened. Minimum opening deposit is $100 and you must maintain an average balance of $1,000 to earn the stated Annual Percentage Yield. Fees could affect earnings on the account. TruckSmarter is a financial technology company and is not a bank. Banking services provided by Blue Ridge Bank, N.A or Thread Bank, Members FDIC. ; Member FDIC. The TruckSmarter Visa® Debit Card is issued by Blue Ridge Bank, N.A. and Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.

***Your deposits qualify for up to $3,000,000 in FDIC insurance coverage when placed at program banks in the Thread Bank deposit sweep program. Your deposits at each program bank become eligible for FDIC insurance up to $250,000, inclusive of any other deposits you may already hold at the bank in the same ownership capacity. You can access the terms and conditions of the sweep program at https://go.thread.bank/sweepdisclosure and a list of program banks at https://go.thread.bank/programbanks. Please contact customerservice@thread.bank with questions regarding the sweep program.

****Terms and conditions apply to the TruckSmarter cash back rewards program. Please see Program Terms for details.