
TruckSmarter is bringing real-time freight market data directly into Dispatch, its AI-powered assistant for owner operators. Through a new partnership with SONAR, Dispatch now integrates TRAC spot rate data to give drivers access to lane-level pricing insights as they search, evaluate, and book loads.
Instead of relying on static load boards and manual research, drivers can now ask Dispatch for loads, compare rates against current market benchmarks, and take action—all from a single interface.
“Freight markets work better when all participants have access to the same quality of information,” said Craig Fuller, CEO of FreightWaves. “Bringing SONAR’s TRAC spot rate data into TruckSmarter’s Dispatch platform is a step toward a more transparent and efficient spot market for carriers, brokers, and shippers alike.”
With this integration, Dispatch helps drivers better understand market conditions in real time. SONAR’s TRAC data—previously used primarily by brokers and shippers—provides rate visibility and benchmarking tools that allow carriers to evaluate opportunities with greater confidence. That intelligence is now accessible to the 500K+ carriers using TruckSmarter.
“TruckSmarter was built to give independent drivers access to the tools typically reserved for large enterprises,” said Dan Kao, CEO of TruckSmarter. “With SONAR, we’re bringing real-time market data directly into the workflows drivers use every day. Carriers can now see how a rate stacks up, plan routes more effectively, and make better decisions—all from a single prompt.”
Through this partnership, SONAR’s data is embedded directly into the Dispatch experience—helping drivers evaluate loads, plan routes, and negotiate with better context. Instead of switching between tools, drivers have the information they need to navigate the market and act on opportunities in one place.
This integration is part of TruckSmarter’s broader effort to give owner operators more control, better data, and less administrative work, so they can stay focused on the road while efficiently running a successful business.
See how real-time rate data changes the way you run loads. Try Dispatch free for 30 days (then $49/month) and put it to work on your next search. Sign up for Dispatch now.
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