starting with drivers.
The challenge we’re facing
Simply put, the trucking industry is broken.
Truck drivers are the backbone of the American economy. They move 71% of our freight (~$800bn annually) and make up 6% of the American workforce.
But because the industry is so fragmented, opaque, and structurally misaligned, truck drivers end up spending a lot of time and money just to access the information they need to keep their businesses running.
What we’re building
We’re building a one-stop shop for truck drivers and owner-operators. This means one place where drivers can start, grow, manage, and scale their businesses. TruckSmarter brings transparency and simplicity to their day-to-day, so owner-operators can run their businesses their way. We help them:
The industry
The landscape is structurally fragmented, driving many of the inefficiencies we see today.
Over the last 5 years, the trucking industry has become increasingly digitized.
In fact, app downloads from the largest freight companies have grown 680% since 2017.
New tech made it easier for independent owner-operators and brokers to enter the market. This increased drivers moving loads through many small brokers — each with their own app.
However, the small percentage of Big Players in this industry still control much of the information with zero incentive to share. This means today’s owner-operator needs dozens of apps and subscriptions to do their job every day.
The number of U.S. trucking companies (and 90% operate six or fewer trucks)
Annual revenue generated by the trucking industry
The number of gallons of fuel trucks consume in a year
The amount we’ve raised to build our one-stop shop for truck drivers
“The only way to improve the industry is to fix the problems that truck drivers face. That’s why our entire focus is to improve the lives of truck drivers everywhere.”
Daniel Kao, Co-Founder and CEO
